Monday, December 17, 2012

Business Tips From ‘A Christmas Carol’

I came across this article by By Jen Schiller  with business tips from A Christmas Carol one of my favorite this time of the year. Enjoy, Don
As the holiday season bulldozes on it’s sometimes hard not to feel like Charles Dickens’ infamous boss Ebenezer Scrooge in the classic ‘A Christmas Carol.’
And business owners and entrepreneurs, feeling the pinch of the holidays, can unintentionally develop some Scrooge-like tendencies.
Therefore, I’m putting on my best Jacob Marley ghost costume to bring  business tips, courtesy of ‘A Christmas Carol.’
The Ghost of Company Past:
To start with, I bring you the Ghost of Company Past. If you are a business owner try to remember the roots of your company. While change and progress are critical to the sustained success of a company, so too is the adherence to the principles and values set forth originally. Many young entrepreneurs get so wrapped up in the future that they fail to recognize what made the company successful in the first place. As the boss it is your job to keep employees on an ethical path.
Ghost of Company Present:
Next, we sail off with the Ghost of Company Present. Here’s the time for business owners  to remember to enjoy the current path of your company and view the positives of your current situation. Just like Tiny Tim saw the good in people despite all the obstacles he faced, you too should enjoy what you have. There is room for ambition in business, sure, but there’s no joy if you never stop to experience it. Bosses can use the holiday season as an excuse to celebrate company culture and instil a sense of pride for the company within the company.
Ghost of Company Yet To Come
Finally, we find ourselves in the presence of the Ghost of Company Yet To Come.
As the New Year dawns closer, business owners should take this time during the holiday season to envision their goals for the future of the company- remembering the lessons learned from the past and present. As the boss you may not find your grave unkempt or yourself stolen from, but outlining future plans to fix any issues you saw in the past or present iterations of your company is a noble and important goal this holiday season.
So there you have it, entrepreneurial tips courtesy of a trio of holiday ghosts. Maybe Dickens planned to write a compelling ethical and moral tale, but his story of the world’s most notoriously stingy boss set the stage for a set of holiday season-themed business ideas.
Don’t be a Scrooge this holiday season. Instead, be the entrepreneur and boss who is able to run a flourishing business, and an ethical one.

Thursday, April 26, 2012

8 FREE ways to Build your Business

There are a number of methods that you can use to build your business. Many of these methods may already be in use but they are rarely used as part of a total marketing system so they are not used consistently.
When you begin using any marketing strategy as part of a system, then it becomes a positive source for the growth of your business.
Most businesses have methods of marketing; however, most do not pay close attention to the results and frequency of implementation. The key to remember is that when something is part of a system, then it is repetitive therefore multiplying the effectiveness and guaranteeing significantly better results.
The best way to implement your marketing strategy is to use this guide and make sure that you answer the questions that are part of each concept.
The goal of you answering the questions is simple. If you take the time to answer the question, even if it is just in your head, you will take yourself to a higher level of awareness of how you are working in your business.
1. Business Cards – Your business card should have key contact information and must be distributed to everyone you meet. The goal of giving your card to everyone is placing you in the subconscious mind of everyone you meet.
Q: Do you give your card to everyone you meet or just people that ask you about your business?
2. Ask For Referrals – Everyone you develop rapport with both inside and outside your business should know what you do and be able to refer someone to you. The best way to get a referral is to give one first. It will pay major dividends for you.
Q: How many people you know who are in business that would appreciate a referral? What goes around comes around!!!
3. Have a Clearly Defined Message – Make sure that everything you do has a message about who you are and/or what you do. Hone your Elevator Pitch!!
Q: What is your message? What do you specialise in? Who is your target market and what are your services? What problems do you solve?
4. Voice Mail Marketing – Make sure your voice mail has special marketing statements. It is very important to place some type of reminder for the listener to ask you about something specific about you or your products.  An example of a voice mail marketing system is at the end of your greeting, you add the statement “Don’t forget to ask me about….!”
Q: How do I get people to ask me about my competitive advantage?
5. E-mail Marketing – This is very similar to voice mail marketing. Every e-mail you send must have as part of your signature, a special offer or a marketing message!
Q: What does your e-mail signature look like?
6. Testimonials – It is a must for you to get testimonials from your clients and referral sources. Your website and marketing material should contain a customer quote. These quotes give customers sub-conscious references to your services and the quality of them.
Q: How many testimonials do you have and are they from different types of sources so you can attach them to the appropriate marketing piece?
7) Community Involvement – Get involved with your community and increase your exposure. Individuals that participate in community activities tend to be compelled to want to help other members of the activity because of the common bond that is shared.
Q: What organization could you join that would surround you with the type of people that either could use your services or refer you to people that could benefit from your services while simultaneously giving something valuable back to your community?
8). Accessibility – Make sure you are easily reachable. Make clear to your clients the best way to reach you along with the best times to reach you. Add on your voice mail message specific times that you will be returning phone calls so clients know when to expect to hear back from you. When you return clients messages when you say you will, your credibility grows and so do the quality of your referrals.
Q: How much time do you need to answer your messages and when would be the best time of the day to answer your messages and return client calls? Do this daily.
Implement each one of these simple marketing weapons and “Build Your Business” in 2012.
Donald Robichaud
FloodLight Consulting - Build Your Business - 1-888-768-9415

Kelowna Business Coach - Branding Consultant - FloodLight Canada